Since the release of the iPhone 5S, conversations surrounding one of its most prominent features the iBeacon, which exploits a new variant of Bluetooth technology which uses considerably lower power, has been making headlines.
A myth I’d like to address is that Near Field Communications (NFC) and Bluetooth Low Energy (BLE) can’t work together and that it has to be an either/or. BLE is not a direct competitor or threat to NFC. In fact, BLE is complimentary to NFC and vice-versa.
The key difference between the two technologies is that one operates using a PUSH strategy and the other using a PULL strategy. And it’s exactly this that makes them compatible. When applied within proximity marketing campaigns, PUSH and PULL strategies work simultaneously together.
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