The Future Of Customer Experience Will Be Personalized And Scalable

We kicked off our customer experience interviews with the insights that real-time analytics and human relationships will drive the future of customer experience.

Now we’ll get the industry perspective from Rakesh Shetty, Head of Marketing for SAP Services Industries including Banking, Insurance, Telecommunications, Media and more.

How do you define a customer-focused company these days?

Customer-focused companies continue to deliver value to their clients enabled by innovative products and services that simplify their clients’ lives and day to day operations. This applies to clients across the spectrum covering individuals, households, small businesses and corporations. Customer-focused companies as a result of this strategy continue to raise their revenues sustainably, manage their costs and grow profitably in compliance with the regulatory Framework.

Read more at SAP Banking View

The Future Of Customer Experience Will Be Personalized And Scalable

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