Rich Data, Hiding in Plain Sight

Even as banks are attracted to the marketing possibilities of Big Data, they should not overlook the value of their own customer data, which is more readily accessible.

Count us as big fans of Big Data. The power of today’s advanced analytics to deliver nuanced insights for driving revenue is undeniable and well worth the attention and investment involved.

But don’t overlook what we will call “Plain Data.” In plain sight, within easy reach of your knowledge workers, all around your bank are caches of reliable customer data the meaning of which is plain but which rarely gets put to use in service of your highest priority – bringing more value to customers.

Read more at BAI Banking Strategies

Rich Data, Hiding in Plain Sight


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s