Is your customer onboarding experience little more than a data dump — forms, brochures and legalese? If so, here are four tips to improve the process.
There is a pivotal moment when certain functions — previously unknown, underappreciated or misunderstood — rise to prominence and visibility among management ranks at financial institutions. For example, “Customer Relationship Management” (CRM) in the 90’s was an emerging practice with a fairly compelling idea — “Who are our customers, what do they have, and what do they want?” Today, CRM has become synonymous with technology offerings that trap and store that data rather than enabling companies to better customer needs. And, increasingly marketing and sales vie for control over their institution’s CRM systems.
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