You might be surprised what consumers say about banks and credit unions in social media. Here’s the first installment in a series of quarterly sentiment reports from the social media monitoring experts at digital agency IQ, brought to you exclusively by The Financial Brand.
Discovering what consumers are saying reveals actionable insights and marketing opportunities for financial companies. It can tell you where in the social media landscape you should be present in order to influence relevant conversations. It can show you the true impact of your marketing campaigns, and the effect of culture and seasonality on the behavior of your consumers over time.
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