What is customer experience innovation?

The answer: NOT the same as customer experience ‘improvement.’

Recently, Forrester Research, Inc.® interviewed Beyond the Arc and several other firms that specialize in customer experience management for its report on what it really takes to innovate the customer experience. Their findings state that the most important factors center on a two key objectives: having the right business model and a strong brand vision.

Read more at Beyond the Arc

What is customer experience Innovation?

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