3 Reasons Why Incremental Innovation Matters in Banking

The offering: an ability for credit card users to push to issuers a notification that the user is traveling abroad.

Yes, that’s it.

Watching this demo of this push notification, which I thought was exemplary, made me realize that we (and by “we” I really mean “I”) are too often looking for some grand, game-changing, mind-altering, P&L-transforming innovation. The truth is, however, incremental innovation matters more.

Read more at Bank Innovation

3 Reasons Why Incremental Innovation Matters in Banking

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2 thoughts on “3 Reasons Why Incremental Innovation Matters in Banking

  1. Disruptive innovation, a term of art coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.
    As companies tend to innovate faster than their customers’ needs evolve, most organizations eventually end up producing products or services that are actually too sophisticated, too expensive, and too complicated for many customers in their market.
    If you are interested by more information, you can read my article on Disruptive innovation you can read at: http://worldofinnovations.net/2014/06/21/what-is-a-disruptive-innovation/

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