Leveraging social media to turn loyal customers into brand influencers

Everyone’s talking about social media as an increasingly powerful business tool –not only for marketing promotions but for improving customer experience through rapid response to customer needs and concerns. But some of the greatest value in social media may come directly from your customers. If they’re delighted with your company and engaged in your social media community, any positive opinions about your brand that they broadcast online may be influencing the buying decisions of countless consumers.

Read more at Beyond the Arc

Leveraging social media to turn loyal customers into brand influencers

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