Why do some local banks and credit unions fail and have to shutter their doors, while others grow… and acquire those failed and flailing institutions? Your acumen with digital marketing could be the factor that determines which group you’re in.
Around 100 banks and credit unions have closed last year, and many more have been swallowed up by prospering financial institutions before they had the chance to fully fail. To list all the reasons why these banks and credit unions didn’t survive on their own could fill a library. But there are some common flaws shared by most of these failed institutions — something that set them apart from the groups that acquired them and from their competition who continues to thrive in the same economic environment and the same geographical footprint.
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