As mobile applications become increasingly important to users, many companies are failing to leverage them to boost consumer engagement. According to recent Genesys research, there are an estimated 1 million mobile applications representing 40 billion downloads by consumers across the globe. Furthermore, Gartner has projected that worldwide devices (including smartphones and tablets) will reach 2.35 billion in 2013.
The head of mobile solutions has a task to address the issue of capturing and engaging customers. Similarly, what other significant challenges need to be tackled?
Read more at Finextra