For financial institutions (FIs), entering the social media conversation without first mapping out a thorough strategy is like heading up the proverbial creek without a paddle. It’s dangerous … and not very smart.
And even if your institution is already engaged in social media, regularly reviewing your strategy is wise, given the FFIEC’s Social Media Guidance proposed earlier this year. The guidance intends to dictate that all FIs employ a risk management program allowing it to identify, measure, monitor and control risks related to social media.
Read more at CSI Blog