Maybe mobile needs to wait for the iGen(eration)

It’s interesting talking with banks about mobile, and after hosting a meeting about the impact of mobile payments and banking on European banks this week, there is a homogeneity to the dialogue.

The core is that everyone believes mobile banking and payments is taking over as the core essence of reach with the digitally native customer but, and it’s a BIG BUT, how do you convince the customer to move to mobile banking as their primary bank.

This was raised by a company that is primarily mobile first.  They have an internet banking site but no branches, and they are very focused upon gaining trust through mobile channels.

Read more at Financial Services Club Blog

Maybe mobile needs to wait for the iGen(eration)

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s