How customer segmentation can benefit your business

When flipping through the mail or browsing our email inboxes, most of us have become all too familiar with impersonal marketing materials, which have little or no relevance to us. But what if we received information, say, from our bank, that spoke to our current interest in refinancing our home or getting a line of credit to pay for our kids’ college education?

To increase the profitability of marketing efforts, and avoid losing current and future customers, financial institutions are increasingly taking advantage of sophisticated segmentation to more effectively reach target audiences.

Read more at Beyond the Arc

How customer segmentation can benefit your business

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