Can Consumers Who Fear Online Banks Be Convinced to Try Them?

The latest ads from Ally Bank attack consumer skepticism and debunk common misconceptions consumers may have about a branchless model.

Ally Bank, the nascent online bank that emerged from the ashes of GMAC, has rolled out another set of creative, entertaining ads. The television and online video advertising illustrates interactions with call center representatives to demonstrate that an Ally customer can have a high-touch banking experience without a branch. An underlying theme is how Ally Bank’s direct banking model allows it to pass savings to customers through 24/7 customer service and no hidden fees.

Read more at Financial Brand

Can Consumers Who Fear Online Banks Be Convinced to Try Them?

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