FedEx pioneered the concept of higher fees for greater expediency and now
consumers are expecting the same option from their financial institutions.
Many financial services today are structured the same way the package-delivery
business operated 30 years ago: one level of service for one flat fee. This was
the norm until Federal Express changed the status quo and reshaped consumers’ expectations forever. These days, delivery service customers accept and expect higher fees for higher levels of service.
Read more at BAI Banking Strategies