A few posts ago, I gave an example of how financial marketers adapted to the all-new banking conditions caused by World War II. Today, I’ll give you a current-day example of adapting to change.
This example isn’t from banking, but it shows the ingenuity of a company that created a simple marketing idea that appeals to today’s lifestyles. This example could activate a brainstorming session — maybe an entirely new approach to marketing — in your own bank or credit union.
If you’ve ever had kids eat and drink fast food in your vehicle, you know the mess it can make. Sure, the drinks fit in the car or van cup holders, but you’re always vacuuming up fries and other morsels that spill from laps, wrappers, bags and boxes.
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