Banking on happy customers

Banks around the globe face fierce competition to gain customers and grow their deposits. They are entering new markets, engaging customers in new ways, and creating new offerings. An IDC Whitepaper suggests big gains may be had a bit more simply: Making customers happy. In the survey of retail banking customers across the Asia Pacific region, the five banks with top marks for customer happiness had an overall deposit growth rate of 18 percent, almost double the average growth rate of the five lowest ranked banks.

For banks looking to enhance customer happiness, here are the top 10 tips.

Read more at SAP Banking View

Banking on happy customers


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