Big Data and Privacy: Can Banks Get It Right?

How often do you get contacted by your bank offering a new product or service? How often are these offers irrelevant to your needs and current financial and life situation? How often did you think to yourself “If only they knew my account history they would never have contacted me with that offer”? It happens to all of us. It happens to me.

Read more at SAP Banking View

Big Data and Privacy: Can Banks Get It Right?

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