Mobile Channels Are Turning Financial Marketing Upside Down

How will financial marketers promote banking products when the shopping experience starts and stops purely in the mobile channel? Because that day is just around the corner.

Not long ago, when financial marketers needed to promote a banking product, they knew exactly what to do. They would simply run some ads in the newspaper and sent out a few postcards. The campaign ran, the numbers came in, and voilà… success!

But in the next few years, consumers are going to shop for financial services in completely new ways. What will financial institutions do when the shopping experience is 100% mobile — from start to finish? How will banks get people to take out loans using nothing but their iPhone? How can credit unions get new members to open checking accounts purely on a tablet device?

Read more at Financial Brand

Mobile Channels Are Turning Financial Marketing Upside Down

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s