Risk and Response: Social Media in Customer Complaint Management

While the use of social media is critical in today’s business landscape—for retailers, entertainment, tech companies, and other businesses—social media engagement is one of the more underrated tools used in the financial industry. A bank’s reputation is the foundation of its success, and with millions of consumers publicly voicing complaints about negative experiences with products and services, financial institutions face genuine risks of attrition and diminished brand perception.

Read more at Beyond the Arc

Risk and Response: Social Media in Customer Complaint Management

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2 thoughts on “Risk and Response: Social Media in Customer Complaint Management

  1. Pingback: Risk and Response: Social Media in Customer Complaint Management | Greatpoetrymhf's Weblog

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