The rise of devices has led to a huge creation of data. When you include images (video and still) I can quite believe the revelation that “90% of the world’s data has been created in the last 2 years”. (May 2013).
The technology companies that have emerged over the last decades have a huge advantages in this space, especially those that are effectively data businesses; the likes of Google, Facebook and Amazon. They are experienced in crunching petabytes of data to make “on the fly” decisions.
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