Disruption Delusions

If I had a nickel for every time the word “disruption” was mentioned in a blog post, article, or conference in the past 12 months, I’d be richer than Warren Buffett.

If I had a nickel for every time the word “disruption” was appropriately used, I wouldn’t even be able to afford the ukulele that Buffett’s playing.

The most recent flagrant misuse of the term comes from the Harvard Business Review blog, which is ironic, since HBS professor Clayton Christensen is credited with popularizing the term in the first place. If a Fellow at the Forum for Growth and Innovation at Harvard Business School can’t use the term correctly, then I guess that I shouldn’t expect the rest of us intellectual lowlifes to figure how to apply it appropriately.

Read more at Snarketing 2.0

Disruption Delusions

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