Customer Engagement – What? Why? How?

Ron Shevlin recently wrote an interesting article on his blog entitled What Engagement Banking Needs Is REAL Engagement.  Ron’s blog post is a reaction and comment to Jeanine Skowronski’s article in American Banker titled What Engagement Banking Needs Is Less Engagement.  Both articles are well written and, more importantly, offer keen insights on the challenges facing bankers as it relates to customer engagement.  The emerging questions include:

  • What is customer engagement?
  • Why Should Banks and Credit Unions care?
  • How are Banks and Credit Unions performing?
  • How to do customer engagement effectively?


Read more at Optirate

Customer Engagement – What? Why? How?

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