As mobile technology advances, location-intelligent applications are becoming
more useful in banking.
Financial institutions have relied on geocoding and location intelligence for
decades to make better decisions regarding site selection and market potential.
In recent years, the pace of innovation has accelerated at a fast clip, clearly
evidenced by the near ubiquity of smartphones, mobile banking and reverse
geocoding. Banks are now able to have a real-world, real-time impact on every
customer’s experience and financial institutions that master the new location
intelligence will gain a significant advantage over their competition.
Read more at BAI Banking Strategies
Five Location-Intelligent Applications to Watch