My last post covered Deadly Mistakes 21 through 12 from the list of 21 Deadly Mistakes advertisers commit. Today, let’s finish the list.
The list originally appeared in the December 13, 1986 issue of The National Underwriter, an insurance industry publication. Compiled by Andrew Byrne, I rediscovered a photocopy of the article in an old Idea File of mine.
Let’s quickly pick up where we left off. Again, I’ll give you the Deadly Mistake from Byrne’s list, then add a few of my comments to explain how it applies to financial services marketing.
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