Here’s a list of do’s and don’t for acquiring Facebook fans — lessons learned from the brands that are gaining and losing the most ‘Likes.’
What might cause a brand to lose Facebook fans? Because that happened to 7% of the banks and credit unions The Financial Brand tracks in its Power 100 social media database. These are some of the biggest, presumably most successful financial institutions on Facebook, and yet one out of every 14 actually shed ‘Likes’ last quarter.
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