2014 Forecast: Gamification and the Year Ahead in Banking

While U.S. banks have been slow to adopt gamification, a whole market is set to grow around the concept that will change customer expectations for user experiences.

Few banks, particularly in the U.S., have begun using gamification in their digital interactions with customers, but globally the concept is gaining ground, according to a study on innovation and gamification in banking by Infosys . The study surveyed 160 banks around the world, and while only 9% of them had implemented some form of gamification, another 35% said they have plans in the next two years to adopt gamification.

Read more at Bank Systems & Technology

2014 Forecast: Gamification and the Year Ahead in Banking

Advertisements

One thought on “2014 Forecast: Gamification and the Year Ahead in Banking

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s