While U.S. banks have been slow to adopt gamification, a whole market is set to grow around the concept that will change customer expectations for user experiences.
Few banks, particularly in the U.S., have begun using gamification in their digital interactions with customers, but globally the concept is gaining ground, according to a study on innovation and gamification in banking by Infosys . The study surveyed 160 banks around the world, and while only 9% of them had implemented some form of gamification, another 35% said they have plans in the next two years to adopt gamification.
Read more at Bank Systems & Technology
2014 Forecast: Gamification and the Year Ahead in Banking
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