Social Media Is Still a Worthwhile Investment for Banks

Many banks have established a social media presence over the past few years, but in reality very few customers are currently using social media to interact with their banks. Gallup’s recent U.S. Retail Banking survey found that only 10% of bank customers used Facebook or Twitter to interact with their bank in the last six months. Most customers still use traditional channels, like ATMs and branch lobbies to conduct their business, although online banking isn’t far behind.

Read more at The Gallup Blog

Social Media Is Still a Worthwhile Investment for Banks

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