Rarely do you see a new bank brand launched. Rarer still is a bank that does it right. Here are 3 micro case studies in bank marketing brilliance.
French Bank BNP Paribas has been busy this year. They launched a new arm dubbed Hello Bank, what they describe as “the first 100% digital mobile bank” in continental Europe. First Hello Bank debuted in Belgium and Germany, then France — three countries, at least two different languages, and all in the span of just a few months.
Read more at Financial Brand