A new Gallup survey spanning 25 different industries shows consumers’ attitudes about the banking sector have improved. But banks aren’t done with their image repair job just yet.
For the last five years straight, survey after survey put banking at the bottom of nearly every list — from the industry that’s least trusted to least believable, ranking the financial sector lower than other historically loathsome industries like big tobacco. By any measure, banks’ reputation scores have either continued to plunge or held at dismally low levels… until now.
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