As consumers rush to adopt tablets, banks need to consider how to optimize the channel and address challenges specific to tablets.
Just a few short years after the launch of the Apple® iPad®, tablet devices have hit the mainstream. If you walk into a coffee shop or airport today you will often see a third or more of the people using a tablet, and industry estimates forecast that almost half of U.S. Internet users will be using tablets by year-end.
Research indicates that people are interested in banking from these devices. The 2012 Fiserv Consumer Trends Survey showed that 48 percent of current tablet owners had used the device to access online banking services, and 64 percent of future tablet owners said they planned to do so.
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