The recent Finextra article, “Consumers remain resistant to digital banking aspirations” resonated well with what I think about social media, mobile banking, Internet banking and branch banking. But I will not dwell on that; I will instead concentrate on what the research and the article say about mobile banking.
- Availability of mobile banking does not figure in the top three factors customers consider when moving banks; “good” online banking, local branch, and 24 X 7 access to services do.
- Only 5% of Germans and 10% of Britons consider mobile banking as one of their most trusted technologies. The top three are: Internet banking, in-branch self service and ATMs. The results for mobile banking are consistently low in all the countries surveyed.
- Alternate payment systems, such as “Bitcoins” are not popular with customers either.
Read more at Finacle