Can The Financial Industry Move From ‘Product Pushy’ to Client Centric?

The difference between a product-centric financial institution and one that is truly client centric? The sales process. Unfortunately, investments in development of frontline staff are falling short.

Picture a customer service representative or bank teller and a line of fifteen customers at a busy time of day. What typically runs through the representative’s mind?


Read more at Financial Brand

Can The Financial Industry Move From ‘Product Pushy’ to Client Centric?

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